Skip to main content Skip to main navigation Skip to page-level navigation Go to the Disability Resource Centre Website Go to the DRC Booking Accommodation Portal Go to the Inclusive Technology Lab Website
The University of British Columbia
The University of British Columbia Okanagan campus
UBC Okanagan News
  • Research
  • People
    • Student Profile
    • Faculty Profile
    • Alumni Spotlight
  • Campus Life
    • Campus News
    • Student Life
    • Teaching & Learning
  • Community Engagement
  • About the Collection
    • Stories for Media
  • UBCO Events
  • Search All Stories
Home / 2026 / January / 19 / Streaming, sharing and subscriptions are reshaping ownership
Campus Life, Campus News, Community Engagement, Community Events, Policy & Social Change, Research

Streaming, sharing and subscriptions are reshaping ownership

UBCO event questions whether ownership really matters anymore

January 19, 2026

Assorted online Music streaming service brands are shown on a screen.

The public is invited to a public talk by Dr. Russell Beck who will discuss how streaming services and sharing platforms are changing the idea of ownership.

Who: Russell W. Belk, York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business
What:
Psychological Possessions: what does it mean to own something in a digital world?
When: Friday, January 23, from 5:30 to 6:30 pm
Where: Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna

In these days of streaming, digital collections and subscription economies, does it make sense to actually own anything anymore?

That is the question up for discussion at an event Friday hosted by UBC Okanagan’s Faculty of Management.

As part of its IdeaFest series, the faculty presents Dr. Russell Belk, York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business. Dr. Belk will talk about changing consumerism in our digital society.

“The focus of this event is on new forms of access that have evolved in recent years,” explains Dr. Annamma Joy, Associate Dean of Research in the Faculty of Management. “Rather than ownership, we’re looking not only at traditional forms such as renting and leasing, but forms that involve the sharing, streaming and expanded subscription economies.”

Dr. Joy notes that traditional ideas of ownership and possession are changing in today’s virtual society.

“If we can share consumer goods such as clothing, cars and homes as well as services such as rides, home food preparation and home medical care, we gain value without ownership and sometimes without possession,” she adds. “These new methods of consumerism create new ways of easy access and minimalism that are changing our lives in ways that may surprise us all.”

While at UBCO, Dr. Belk will also host a talk specifically for the Faculty of Management’s students, faculty and staff before the public event later that day. He is a respected scholar whose research explores the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption and materialism.

This event is open to the public and is free of charge. It takes place Friday, January 23, at 5:30 pm at the Rotary Centre for the Arts in Kelowna. For more information or to register, visit: events.ok.ubc.ca/event/psychological-possessions

Media Contact

Patty Wellborn
E-mail: patty.wellborn@ubc.ca

Content type: Media Advisory
More content from: Faculty of Management

Related content

Chess pieces and glass earth globe on the conference table.

Global supply chains benefit most from who you know

UBCO study reveals the high return on investing in international cooperation

October 21, 2025
Two men carry black produce boxes out of a building

Student-built tech transforms non-profit inventory systems

Shiven Vinod Khera’s work helped Helen’s Acres Community Farm save time, improve accuracy and serve more people

October 06, 2025
A multi ethnic group of adults are working together as a team in a meeting.

UBCO professors offer free AI workshops for immigrants

Four in-person sessions cover AI literacy, ethics and workplace applications

October 09, 2025

Trending Stories

  • UBCO will help more youth explore engineering careers with Geering Up expansion
  • Breaking down stereotypes to support women in engineering
  • Helping hands: UBCO research team develops brace to reduce tremors
  • UBCO study debunks the idea that the universe is a computer simulation
  • Students redefine grief with courage, compassion and resilience
All Stories
Contact Media Relations

About UBC Okanagan

UBC’s Okanagan campus is an innovative hub for research and learning founded in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose traditional, ancestral and unceded territory the campus resides. The most established and influential global rankings all consistently place UBC in the top three per cent of universities in the world, and among the top three Canadian universities.

The Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley. For more visit ok.ubc.ca.

Discover more about UBC Okanagan

Find a Program Admissions Book a Tour UBCO Facts
UBC Okanagan Campus News, University Relations

Innovation Precinct Annexation 1 (IA1)
3505 Spectrum Court
Kelowna, BC Canada V1V 2Z1

We respectfully acknowledge the Syilx Okanagan Nation and their peoples, in whose traditional, ancestral, unceded territory UBC Okanagan is situated.

 

Search all stories

Subscribe to receive news by email

Visit UBC's Vancouver news room

Global and Admin Messages

News

Okanagan Campus

TikTok icon Linkedin icon

UBC Okanagan News
Okanagan Campus
3333 University Way
Kelowna, BC Canada V1V 1V7
Find us on
  
Back to top
The University of British Columbia
  • Emergency Procedures |
  • Terms of Use |
  • Copyright |
  • Accessibility