Joshua Trowsse-Freeman used a Two-Eyed seeing approach to research governance models for his Master of Management degree at UBC Okanagan.
Joshua Trowsse-Freeman’s life has always been about navigating dual worlds. Born and raised in Driftpile Cree Nation in northern Alberta, Trowsse-Freeman identifies as half Cree and half European. His journey from the rural community to a 14-year career in the military and now to academic research exemplifies his unique ability to bridge cultures.
“I’ve always had one foot in each world,” he says. “My entire life has been about bringing two worlds together, even before I realized it.”
This perspective shaped Trowsse-Freeman’s research during his Master of Management degree at UBC Okanagan, where he tackled a pressing gap in academic literature: the lack of research on Indigenous governance and management.
The work led him to create tools that could help communities break down systemic barriers and build a more sustainable future.
From the military to academic research
Trowsse-Freeman initially pursued his master’s degree to expand his education, drawing from his leadership experience in the military. However, the program soon became much more than an academic exercise.
“I didn’t go in with a defined purpose beyond advancing my education,” Trowsse-Freeman says. “But as I started my applied research project, I realized I could use it to give back to my community.”
Trowsse-Freeman partnered with Driftpile to explore how Western management frameworks could respect and support Indigenous governance. He used the “Two-Eyed Seeing” approach, which weaves Indigenous ways of knowing with Western perspectives.
His research showed how frameworks like Theory of Change and Results-Based Management could help Indigenous communities plan for the long-term, foster collaboration and make the most of limited resources.
“By applying these frameworks through the lens of Two-Eyed Seeing, communities can align their governance practices internally and externally,” Trowsse-Freeman explains. “It’s about creating a shared management language and practical tools that respect traditional ways while integrating modern management practices.”
Joshua Trowsse-Freeman spent 14 years in the Canadian military before enrolling in the UBC Okanagan Master of Management program.
Breaking down silos
One of the most exciting aspects of Trowsse-Freeman’s work is its potential to break down silos—both within Indigenous communities and between them.
“Silos are a huge issue in any governance or management setting,” Trowsse-Freeman says. “Departments often operate independently, which creates inefficiencies and barriers to progress. My research addresses that by fostering collaboration and strategic planning.”
Trowsse-Freeman’s vision extends beyond individual communities. He sees the potential for neighbouring Indigenous nations to form industrial clusters—cooperative frameworks that allow communities to pool resources and increase their market share in local industries.
“This could mean more funding for education, health care and small businesses,” Trowsse-Freeman says. “The possibilities are endless if communities can overcome these systemic barriers.”
Dr. Eric Li, Trowsse-Freeman’s graduate supervisor at UBC Okanagan, highlights the broader significance of his work.
“Josh’s research addresses a critical gap in both academia and practice,” says Dr. Li. “It not only empowers Indigenous communities but also challenges academic institutions to rethink how they engage with remote and underserved populations.”
The role of UBC Okanagan
Trowsse-Freeman credits UBC Okanagan’s unique approach for making his work possible. As part of a post-experience master’s program, he had the opportunity to network with peers and experts from around the world.
A pivotal moment came during a trip to Spain, where he studied industrial clusters in the Basque region.
“The Basque people’s close-knit culture reminded me of Indigenous communities in Canada,” Trowsse-Freeman says. “It showed me how cultural cohesion could drive economic success.”
The program also connected Trowsse-Freeman with key collaborators, including Dr. James Wilson, a Basque researcher now co-authoring an academic paper with Trowsse-Freeman and Dr. Li.
“UBCO’s emphasis on applied research and real-world impact changed everything for me,” Trowsse-Freeman says. “It gave me the tools and connections to turn my ideas into action.”
Joshua Trowsse-Freeman holds a beaded necklace that features the logo of the Driftpile Cree Nation, where he was born and raised.
Bringing academia to the communities
Trowsse-Freeman’s research also raises questions about the role of universities in reconciliation. He notes that 60 per cent of Indigenous communities within Canadian borders are considered remote or very remote, limiting their access to education.
“Academia could stop focusing on proximity and start reaching out to these communities,” Trowsse-Freeman says. “Digital engagement and micro-credential programs could make a huge difference.”
He envisions programs that help Indigenous leaders learn about management tools that support their work and honour their cultural traditions. He points to UBC’s partnership with the Haida Nation on a forestry management micro-certificate as an inspiring model. The new frameworks and tools will enhance interoperability with other Indigenous communities and outside organizations.
Dr. Li agrees, adding, “Josh’s work pushes the boundaries of how academia can support Indigenous communities. It’s about creating meaningful relationships that respect culture and drive real change.”
As Trowsse-Freeman continues to share his research, he’s leaving the door open to new opportunities, from consulting to further academic work.
“My community raised me,” Trowsse-Freeman says. “This research is my way of giving back and creating something that could help future generations.”
