Skip to main content Skip to main navigation Skip to page-level navigation Go to the Disability Resource Centre Website Go to the DRC Booking Accommodation Portal Go to the Inclusive Technology Lab Website
The University of British Columbia
The University of British Columbia Okanagan campus
UBC Okanagan News
  • Research
  • People
    • Student Profile
    • Faculty Profile
    • Alumni Spotlight
  • Campus Life
    • Campus News
    • Student Life
    • Teaching & Learning
  • Community Engagement
  • About the Collection
    • Stories for Media
  • UBCO Events
  • Search All Stories
Home / 2026 / September / 10 / Policy professor, pollster say hard work stopped paying off, they have the data to prove it
Campus Life, Campus News, Community Engagement, Community Events

Policy professor, pollster say hard work stopped paying off, they have the data to prove it

Dr. Paul Kershaw and Mario Canseco will argue the world isn't getting better for the next generation at UBC Okanagan Debates

September 10, 2026

A composite photo of four headshots: two middle-aged men are on the left in full colour while two young women are at right, slightly muted.

Paul Kershaw, Mario Canseco, Renee Merrifield and Shreya Saxena are part of UBC Okanagan Debates: Are we leaving a better world for the next generation?

Dr. Paul Kershaw isn’t worried about losing.

“This is going to be an easy debate for me to win,” he says. “The data really are beyond contestation. Hard work doesn’t pay off for a young adult today.”

Dr. Kershaw is teamed with Research Co. president Mario Canseco for UBC Okanagan Debates on September 16 at Kelowna Community Theatre. They’ll be arguing “no” to the question: Are we leaving a better world for the next generation?

Kershaw has spent 20 years building his arguments.

He’s an associate professor at UBC’s School of Population and Public Health and founded Generation Squeeze, a think tank dedicated to what he calls “generational fairness.”

His certainty traces back to his family, and to the Okanagan itself. He grew up in Vernon before eventually landing at UBC. His paternal grandmother lived to nearly 103, and he was her primary caregiver into his 40s. She was born in 1915, before women were legally recognized as persons in Canada.

“She was like my time-travelling device,” Dr. Kershaw says.

His maternal grandfather arrived from Ireland with nothing.

“It wasn’t that long until he owned his own insurance company and had a very successful life,” Dr. Kershaw says. “But I can say with certainty that the kind of hard work my grandfather put in wouldn’t pay off in nearly the same way today.”

That gap between what hard work once bought and what it buys now is the spine of his argument. And the reform he keeps returning to.

Dr. Kershaw wants to ask the wealthiest 20 per cent of retirees to accept a smaller Old Age Security benefit, which would free up billions to lift seniors out of poverty, cut rents for young people and expand student grants.

“What grandparent can sit by and say, ‘you’re asking my kids and grandchildren to tighten their belts when you’re sending me a subsidy that helps me travel to Japan?’” he says.

He’s careful, though, to frame it as arithmetic, not resentment.

“It’s not a generation that’s the villain in the story,” he says. “The villain in the story is governments in decades past that saw the population aging and chose not to plan for it.”

Canseco reaches a similar conclusion from a different discipline. As president of the polling firm Research Co., he’s spent more than two decades asking Canadians what they think.

Housing has overtaken the environment as the top concern among Canadians aged 18 to 34, a shift Canseco doesn’t read as apathy. “It’s not that they don’t care,” he says. “Right now, they’re more worried about where they’re going to live.”

His polling also shows voter turnout tracking more closely with property ownership than with age, which he argues leaves city councils hearing from an increasingly narrow slice of residents.

Canseco’s own path ran through Tampico and Mexico City, where his father was elected to Mexico’s Senate, before landing in Vancouver in 2000 for a master’s in journalism at UBC.

Dr. Kershaw and Canseco will face Troika Developments CEO Renee Merrifield and UBCO alumna Shreya Saxena, who are arguing the “yes” side of the debate.

Despite his confidence, Dr. Kershaw says the case isn’t about winning an argument on stage, but about what happens after.

“I have intergenerational love working on my side,” he says. “That’s a beautiful starting point for making change.”

UBC Okanagan Debates is Wednesday, September 16, 6:30 to 8 p.m., at Kelowna Community Theatre.

Media Contact

David Bidwell
Writer/Content Strategist
University Relations

Tel: (250) 808-3042
E-mail: david.bidwell@ubc.ca

Content type: Media Release
More content from: Protocol, Ceremonies and Events, Provost and Vice-President Academic (Office of the), University Relations

Related content

Four panelists seated and standing on stage during a live debate event. A projection screen above shows a close-up of the speakers.

UBC Okanagan Debates crowd brings “elbows up, gloves off” attitude

What happens when trust in our closest ally starts to fray? At the latest UBCO Debate, four leading thinkers tackled the question of whether the United States is still Canada’s greatest partner—or its biggest problem. Featuring pointed exchanges, personal insights, and moments of real tension, the debate drew a live audience into questions of trade, sovereignty, cultural identity and trust in global systems.

April 23, 2025
Five panelists stand at podiums on a stage under blue and purple lighting during a debate on artificial intelligence hosted by UBC Okanagan.

Debaters, audience test AI’s influence on the human experience

Before the experts waged a single argument on stage at […]

March 03, 2026
A five-person panel seated on stage at Kelowna Community Theatre. From left to right: Dr. Luc Cousineau, Dr. Fang Wan, moderator Nathan Skolski, journalist Jonathan Kay and Dr. John Oliffe speaking during the UBC Okanagan Debates: Masculinity in Crisis event.

Masculinity debated in the digital age

A clash over what’s driving modern manhood—biology, culture or accountability—set […]

October 22, 2025

Trending Stories

  • Restoring Okanagan salmon habitats
  • Policy professor, pollster say hard work stopped paying off, they have the data to prove it
  • New net zero home is ready to be explored
  • The staying power of analog magnetic tape
  • UBCO researchers lay out the case for integrating psychologists into primary health-care settings
All Stories
Contact Media Relations

About UBC Okanagan

UBC’s Okanagan campus is an innovative hub for research and learning founded in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose traditional, ancestral and unceded territory the campus resides. The most established and influential global rankings all consistently place UBC in the top three per cent of universities in the world, and among the top three Canadian universities.

The Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley. For more visit ok.ubc.ca.

Discover more about UBC Okanagan

Find a Program Admissions Book a Tour UBCO Facts
UBC Okanagan Campus News, University Relations

Innovation Precinct Annexation 1 (IA1)
3505 Spectrum Court
Kelowna, BC Canada V1V 2Z1

We respectfully acknowledge the Syilx Okanagan Nation and their peoples, in whose traditional, ancestral, unceded territory UBC Okanagan is situated.

 

Search all stories

Subscribe to receive news by email

Visit UBC's Vancouver news room

Global and Admin Messages

News

Okanagan Campus

TikTok icon Linkedin icon

UBC Okanagan News
Okanagan Campus
3333 University Way
Kelowna, BC Canada V1V 1V7
Find us on
  
Back to top
The University of British Columbia
  • Emergency Procedures |
  • Terms of Use |
  • Copyright |
  • Accessibility