By Maggie Rendulich on February 5, 2018
Making marketing increasingly meaningful Dr. Eric Li is taking a wholesome approach to marketing. Four years ago, Li created the Healthy Living Project to challenge his students with non-traditional subject matter, which is now central to his Introduction to Marketing course. This term project allows students to apply marketing concepts that they learn in the […]
By IT, Media and Classroom Services on June 1, 2015
Four years ago, Jacqueline Holder decided she wanted to study in a place that felt like home. After visiting her uncle, Prof. Mark Holder at UBC’s Okanagan campus, the then 17-year-old fell in love with the sense of community she experienced while touring the Kelowna campus. “I realized that I didn’t want to wander around […]
By Patty Wellborn on November 19, 2014
Third-year marketing class creates campaigns for municipalities and organizations.