Services for faculty and staff

Media training: Helping researchers make news

Working with journalists and editors in order to provide quick and easy access to information, our aim is to help journalists connect with the most informed and relevant academic and administrative sources from UBC's Okanagan campus.

What We Do

  • Identify and promote experts, research news, and major university initiatives in campus and mainstream media.
  • Manage issues affecting reputation
  • Communicate UBC’s vision, key messages, and values
  • Act as a general resource on all matters relating to the visual identity of the University and its constituent units.

Media exposure: what’s in it for UBC researchers?

  • Maximizes publicity of researcher
  • Increases the profile of researcher’s area of study
  • Build researcher’s personal reputation
  • Offers accountability to donors and supporters

What makes research news?

  • Why should I care? How does the research relate to the person on the street?
  • Conflict? e.g. research that reverses earlier theories
  • Progress – research advances, study launches, state-of-the-art equipment
  • First of its kind / benchmarks
  • Proximity – news that affects local people
  • Trends – research uncovers new direction
  • Consequences – e.g. sun exposure causes skin cancer
  • Quirky – e.g. new star looks like Elvis

To learn more or to utilize this service contact Patty Wellborn, Assistant Communications Coordinator, at 250-807-8463 or