Storytelling to help students make choices
Now more than ever students are seeking new ways to learn about and connect with post-secondary options. While the latest technologies and social media have a pervasive influence, personal interaction remains highly valued.
One way to bridge that divide is through storytelling. Storytelling is an important way to help prospective students envision themselves within the UBC experience. Stories become relevant to students when they evoke empathy, excitement, inspiration, with some plain old that’s-what-I-want-to-do moments.
As prospective students consider UBC for their post-secondary studies, the stories the campus community tells will help them make one of the most important decisions of their lives.
Where to go to get In the Know
Student Recruitment & Advising has just launched their brand-new website, In the Know. It’s both an online extension to the annual Viewbook and a portal that brings in unique stories, from across both campuses.
Told in first-person — through an inspiring selection of videos, photographs, and blog posts — these are stories of excellence, of experience, of transformation, of contribution, and of campus life. Here, prospective students will survey the many perspectives and experiences that make up UBC.
Coming soon: phase two
In the Know will soon have an interaction and social media sidebar. In this area, students will further engage with our UBC stories by commenting on posts, “liking” stories, and checking out Facebook, Twitter, and YouTube feeds.
This will keep things fresh, dynamic, and constantly up to date, as well as encourage community building and interaction.
What’s next for In the Know?
A website is only as good as its content. And to keep students interested and coming back for more, we’re going to have to work hard to keep adding new stories, videos, and photos that will reflect the current experiences, innovations, and opportunities at UBC.
Here’s where the campus community comes in. Anyone who has stories that speak to the UBC experience — and that would attract students who are trying to decide on which university they are going to commit to — let Student Recruitment & Advising know.
Help students feel like they’re in the know about UBC. Email ideas or questions to Communications Coordinator Diana Lowry.