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Home / 2012 / November / 20 / Raising the profile of UBC’s Okanagan Campus
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Raising the profile of UBC’s Okanagan Campus

November 20, 2012

Leanne Takenaka

Leanne Takenaka, marketing and communications manager

Looking to develop a strategic approach to Okanagan campus marketing initiatives, UBC recently hired Marketing and Communications Manager Leanne Takenaka to help advance the profile of the Okanagan campus.

In the seven years since the campus launched, Okanagan residents have experienced the transformative effect of UBC in the Valley. The campus has introduced an exceptional quality of education and research and it is now time to make a concerted effort to share that story with a wider audience.

Leanne is a UBC alumna (BCom) with strategic marketing experience in both corporate and post-secondary education environments. Before joining UBC, she was responsible for marketing executive education programs at the University of Calgary.

Leanne is part of University Relations’ Marketing and Communications unit. As with anyone stepping into a new marketing and communications role, Takenaka is starting the planning process by surveying campus needs.

This includes working with internal stakeholders and finding key areas of collaboration that will help develop a cohesive campus-wide marketing and communications plan.

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About UBC Okanagan

UBC’s Okanagan campus is an innovative hub for research and learning founded in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose traditional, ancestral and unceded territory the campus resides. The most established and influential global rankings all consistently place UBC in the top five per cent of universities in the world, and among the top three Canadian universities.

The Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley. For more visit ok.ubc.ca.

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We respectfully acknowledge the Syilx Okanagan Nation and their peoples, in whose traditional, ancestral, unceded territory UBC Okanagan is situated.

 

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