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Home / 2014 / November / 19 / UBC presents public talk by social media pioneer

UBC presents public talk by social media pioneer

By Patty Wellborn on November 19, 2014

Rob Kozinets, Professor of Marketing at York University’s Schulich School of Business

Rob Kozinets, Professor of Marketing at York University’s Schulich School of Business

Marketing Professor Rob Kozinets gets intimate about social branding 

What: The Brand Ménage à Trois: An Intimate Engagement with the Social
Who: Rob Kozinets, professor of marketing, York University’s Schulich School of Business
When: Tuesday, November 25, 2014, 7 to 8:30 p.m.
Where: Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna
Free registration at: vss-socialbranding.eventbrite.ca

The Faculty of Management presents a Visiting Speaker Series engagement with social-media research pioneer Robert Kozinets on November 25.

In a talk titled Brand Ménage à Trois, Kozinets discusses a new four-part framework for understanding social branding, a guiding metaphor for its study, and then illustrates how managers are using “netnography” to realize its potential.

Kozinets presents a public lecture on Tuesday, November 25, from 7 to 8:30 p.m. at the Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna. Registration is free online at: vss-socialbranding.eventbrite.ca

Kozinets is a professor of marketing at York University’s Schulich School of Business, where he is also chair of the Marketing department.

Kozinets is a researcher and consultant who has authored and co-authored more than 100 pieces of research, usually about the intersection of technology, media, brands, and consumers, including four books. He has extensive speaking, training, and consulting experience with a range of global companies and organizations. His latest book, Netnography: Redefined (Sage), is due out in 2015.

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Posted in Media Releases | Tagged Business, Faculty of Management

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Patty Wellborn
Media Relations Strategist
University Relations

The University of British Columbia
Okanagan campus
Tel: 250 317 0293
E-mail: patty.wellborn@ubc.ca

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