Marketing Professor Rob Kozinets gets intimate about social branding
What: The Brand Ménage à Trois: An Intimate Engagement with the Social
Who: Rob Kozinets, professor of marketing, York University’s Schulich School of Business
When: Tuesday, November 25, 2014, 7 to 8:30 p.m.
Where: Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna
Free registration at: vss-socialbranding.eventbrite.ca
The Faculty of Management presents a Visiting Speaker Series engagement with social-media research pioneer Robert Kozinets on November 25.
In a talk titled Brand Ménage à Trois, Kozinets discusses a new four-part framework for understanding social branding, a guiding metaphor for its study, and then illustrates how managers are using “netnography” to realize its potential.
Kozinets presents a public lecture on Tuesday, November 25, from 7 to 8:30 p.m. at the Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna. Registration is free online at: vss-socialbranding.eventbrite.ca
Kozinets is a professor of marketing at York University’s Schulich School of Business, where he is also chair of the Marketing department.
Kozinets is a researcher and consultant who has authored and co-authored more than 100 pieces of research, usually about the intersection of technology, media, brands, and consumers, including four books. He has extensive speaking, training, and consulting experience with a range of global companies and organizations. His latest book, Netnography: Redefined (Sage), is due out in 2015.