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Home / 2017 / October / 02 / Talks to explore facets of wine territory identity

Talks to explore facets of wine territory identity

By Nathan Skolski on October 2, 2017

Discussions consider ideas like voice, creativity, collaboration and cohesion

Most individuals would say their identity consists of much more than what meets the eye. According to researchers at UBC’s Okanagan campus, the same can be said for wine territories.

The public is invited to take part in British Columbia as a Wine Territory: Catalyzing Shared Understanding of its Identity, a series of talks that will explore various aspects of the wine territory beyond beautiful landscapes and stunning vistas. Ideas on creativity, voice, collaboration and cohesion will be examined.

“Universities bring together different approaches to knowledge, and these public talks are intended to spark discussion on economic development in the Okanagan,” said Roger Sugden, one of the researchers on the project. “The speakers bring a range of local and global expertise, and will shed light on a range of issues that impact the identity of British Columbia as a wine territory.”

Four public talks have been scheduled at Penticton Public Library:

  • “Creativity, Universities and Regional Socio-Economic Development,” Roger Sugden from UBC’s Okanagan campus: Thursday, Oct. 12, noon to 1 p.m.
  • “Collaboration and Understanding in a Successful Wine Cluster,” Paul Davies from UBC’s Okanagan campus: Thursday, Nov. 9, noon to 1 p.m.
  • “Creativity and Voice in a Successful Economy,” Silvia Sacchetti from University of Trento in Italy: Thursday, Nov. 23, noon to 1 p.m.
  • “Identity and Cohesion in a Successful Wine Cluster,” Jacques-Olivier Pesme from KEDGE Business School in Bordeaux, France: Thursday, Nov. 30 from 6:30 to 7:30 p.m.

The public talks accompany Refractions: Appreciating the British Columbia wine territory, an exhibition on display at the Penticton Public Library until Nov. 30. Both the talks and the exhibition are supported by the Social Sciences and Humanities Research Council of Canada (SSHRC).

The initiative is part of the UBC-KEDGE Wine Industry Collaboration, a partnership amongst UBC’s Okanagan campus and KEDGE Business School in Bordeaux, France, to help strengthen cooperation in the wine industry, enhance export readiness, and develop a globally recognized identity. The exhibition is supported by UBC’s Regional Socio-Economic Development Institute of Canada (RSEDIC) and Faculty of Management.

For more information about the exhibition and public talks, and the UBC-KEDGE Wine Industry Collaboration, visit: ubckedgewine.ca/2017exhibition

About UBC's Okanagan campus

UBC’s Okanagan campus is an innovative hub for research and learning in the heart of British Columbia’s stunning Okanagan Valley. Ranked among the top 20 public universities in the world, UBC is home to bold thinking and discoveries that make a difference. Established in 2005, the Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world. For more visit ok.ubc.ca.

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Posted in Media Advisory | Tagged Business, Faculty of Management

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Nathan Skolski
Associate Director, Public Affairs
University Relations

The University of British Columbia
Okanagan campus
Tel: 250 807 9926
E-mail: nathan.skolski@ubc.ca

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