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Home / 2016 / January / 27 / UBC leverages technology to recruit prospective medical students
Teaching & Learning

UBC leverages technology to recruit prospective medical students

January 27, 2016

Warren Brock, communications manager with UBC’s Faculty of Medicine Southern Medical Program, leads an on-line information session with students in the South Okanagan, demonstrating UBC’s videoconference technology as a way of delivering lessons across the province.

Warren Brock, communications manager with UBC’s Faculty of Medicine Southern Medical Program, leads an on-line information session with students in the South Okanagan, demonstrating UBC’s videoconference technology as a way of delivering lessons across the province.

Faculty of Medicine admissions office pilots new recruitment approach

UBC has long used videoconference technology to train its medical students. In a unique move, the Faculty of Medicine’s admission office decided to use the same technology as a recruitment tool — offering its first-ever virtual info session to students in the South Okanagan via the Kelowna campus.

Dr. Bruce Fleming, associate dean, Admissions for the Faculty of Medicine says the technology plays a critical role in the delivery of academic sessions and connecting students, faculty, and staff across its four academic campuses and 100-plus clinical teaching sites throughout the province.

This technology is now being used to connect remotely with prospective medical students in small or rural communities. In an innovative approach, students from Penticton, Princess Margaret, and Summerland Secondary Schools recently participated in a medical admission information videoconference from a lecture theatre at UBC Okanagan.

“While there is no shortage of applicants, there is a continued focus on increasing the number of northern and rural students and those from remote communities admitted to our program,” says Fleming, explaining that the admissions office sees roughly 2,000 applications to the program each year.

In collaboration with career counsellors and staff from School District 67, the event was led by Warren Brock, Southern Medical Program communications manager. Brock says the session focuses on what medical school is all about, the diverse scope of medical practice, and at the same time, works to dispel common admissions myths such as seeking only straight-A science students.

“It’s great to be able to connect multiple high schools simultaneously to speak with the students, share ideas, and answer questions,” says Brock. “The format also allows us to give the students a taste of how academic sessions are delivered to students across the province.”

Christina Mitchell, a Grade 12 Penticton student, admits that applying to medical school is daunting at first with so many unknowns.

“This conference was able to provide us with a plethora of information, as well as many answers to our queries delivered in a simple and accessible format,” says Mitchell. “I feel it will make the upcoming years, while I will complete my undergrad, a little less stressful just understanding the road I’m taking.”

The admissions office is now exploring the potential to host more of these sessions for other academic institutions and school districts across the province.

“We know that there are young British Columbians from rural areas that have all of the attributes that will make them well suited to a successful career in medicine,” adds Fleming. “Reaching out in this way, we hope to encourage applicants with the ability and energy to succeed. They are the very people who are most likely to return to serve the communities where they are most needed.”

–30–

Media Contact

Patty Wellborn
Media Relations Strategist
University Relations

The University of British Columbia
Okanagan campus
Tel: 250 317 0293
E-mail: patty.wellborn@ubc.ca

Content type: Media Release
More content from: Southern Medical Program

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About UBC Okanagan

UBC’s Okanagan campus is an innovative hub for research and learning founded in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose traditional, ancestral and unceded territory the campus resides. The most established and influential global rankings all consistently place UBC in the top five per cent of universities in the world, and among the top three Canadian universities.

The Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley. For more visit ok.ubc.ca.

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