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Home / 2016 / October / 25 / People trying to quit smoking don’t always focus on tobacco cessation
Health, Research

People trying to quit smoking don’t always focus on tobacco cessation

October 25, 2016

Fifty per cent of statements made by smokers during counselling sessions designed to help them stop have nothing to do with quitting, a UBC study has found.

The study, which focused on conversations smoking cessation counsellors in the United Kingdom had with their clients, also found the 50 per cent of statements that did relate to quitting mostly focused on medical aids such as smoking cessation drugs, nicotine patches or inhalers.

“These findings may indicate that people trying to quit need time to talk about a variety of topics to feel comfortable talking with their practitioner about smoking,” says Heather Gainforth, an assistant professor of health and exercise sciences at UBC’s Okanagan campus. “It also highlights the importance of providing smokers with the opportunity to receive counselling about pharmaceutical aids that can help them quit.”

As part of her study, Gainforth reviewed the transcripts of 15 smoking cessation interviews and coded all 1,429 statements made by smokers during counselling sessions.

The data collected is part of a larger, ongoing study aimed at determining what tools and supports best help smokers quit.

According to a 2012 report from the UK’s National Centre for Smoking Cessation and Training, 20 per cent of adults in England reported smoking in 2010 and smoked an average of 12.7 cigarettes per day. In 2010/11 1.5 million hospital admissions (5 per cent) were estimated to be attributable to smoking, up from one million in 1997, and 18 per cent of deaths of adults over 35 were estimated to be smoking related.

Gainforth’s research was recently published in the British Journal of Health Psychology.

UBC's Heather Gainforth holds a nicotine inhaler, a popular tool with people trying to quit smoking.

UBC’s Heather Gainforth holds a nicotine inhaler, a popular tool with people trying to quit smoking.

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Media Contact

Matthew Grant
Associate Director
Public Affairs

The University of British Columbia
Okanagan campus
Tel: 250-807-9926
E-mail: matthew.grant@ubc.ca

Content type: Media Release
More content from: Faculty of Health and Social Development, School of Health and Exercise Sciences

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UBC’s Okanagan campus is an innovative hub for research and learning founded in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose traditional, ancestral and unceded territory the campus resides. The most established and influential global rankings all consistently place UBC in the top five per cent of universities in the world, and among the top three Canadian universities.

The Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley. For more visit ok.ubc.ca.

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