January is Sexual Assault Awareness Month at UBC Okanagan and to help build awareness, the SARA program has organized Denim Day on January 21.
On that day all students, faculty and staff are encouraged to wear denim and a Denim Day sticker to help stand up against sexual assault.
SARA is an on campus program that takes a community bystander approach to understanding consent and healthy sexual activities.
Start talking, keep learning, and stand up against sexual assault. You can help end the violence.
In 1998 an Italian court overturned a rape charge because the victim was wearing tight jeans. The ruling stated that because the victim’s jeans were tight, she had to have helped remove them and as a result gave consent to her attacker. Enraged by the verdict, people around the world launched into protest, showing support for the victim by wearing denim to their places of work.